In light of Microsoft’s marketing for the remake of the Gears of War series, Kill Screen writer Ethan Gach dissects the marketing strategy that’s been used for the series. Specifically, Gach writes how Gary Jules’ cover of Tears for Fears’ song, “Mad World” used in the game’s marketing fits—or rather doesn’t—with the title that merged the disparate worlds of chainsaw massacre with urban warfare.
Looking back at some of the writing that came out closer to the games’ original release, one can find similar critiques of its violence. Anjun Anhat, whose blog is very straightforwardly titled How to Not Suck at Game Design, discusses how the series’s tone is eerily reminiscent of propagandistic calls for genocide.
On the more mechanically driven end of analysis, this “first-impressions” piece of the Gears of War 3 beta by Patricia Hernandez offers a more deliberate analysis of how movement and actions feel in the game that, in retrospect, offer a useful comparison to the pieces above.